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YOU RUN YOUR BUSINESS, DON'T LET IT RUN YOU

YOU'VE BUILT A REMARKABLE BUSINESS. NOW LET'S BUILD YOUR DREAM BUSINESS!

Running a business shouldn’t leave you feeling drained, overwhelmed, or stuck in reactive mode. If you’re a powerhouse female CEO over 40, who’s "done" with doing all the thinking and all the things—it's time we change that. Together, we’ll elevate your business, boost your profits, and free up your precious time.

Let’s face it, you’re not here for a standard blueprint or a push to hustle harder—you’re past that stage and far too freakin’ busy for that anyway. 

You're looking for a strategic partner who genuinely understands your vision and the demands of where you are, both professionally and personally. You need someone who can hold your feet to the fire while holding your hand when needed. 

 

And you’d be in the right place for allll that because I specialize in helping women business owners like you design an aligned, profitable business that feels both sustainable and exciting. We’ll clarify your vision, streamline your processes, and develop a strategy rooted in who you are and what you want for your life.

 

Together, we’ll shape a pathway that blends your ambition with balance and purpose, ensuring your business works for you, not the other way around.

WHO I WORK WITH

I partner with women who are:

  • Visionary and driven: You're bursting with big ideas, and you’re ready to bring them to life.

  • Ready to scale: You’ve mastered the 1:1 service game, but you know there’s more waiting for you.

  • Open to strategic support: You’re craving a no-BS approach to create the systems, offers, and processes you need.

  • Invested in growth: You understand that smart investments are the key to building a profitable, impactful business.

WHO I DON'T WORK WITH

I'm not the right fit for you if:

  • You’re married to the hustle: I believe in working *smart*, not nonstop.

  • You want someone to coddle you: I give loving but direct feedback. 

  • You resist structure: We need a solid game plan to build your business dream. 

  • You’re looking for a “get rich quick” scheme: This work requires intention and strategy, not shortcuts.

  • You think you know it all: I'm here to be your trusted partner, not just a yes-person.

"As a business owner, LaToya has made this experience so much less lonely. When you think outside the box, it can be a space where you feel like no one else is like you. But with LaToya working in my business, it always feels like I have someone in my corner, who partners with me to make the vision become a reality. A huge part of this is the energy and spirit she carries to elevate concepts, conversations, and ideas. Her spirit is full of butterflies, sparkles, and sunsets. I look forward to our calls and I look forward to being in her energy"
Kristen C.
Leadership Coach, Speaker & Author

★★★★★

C L I E N T  L O V E

So, are you ready to build a business that supports you at every level?

Whether you’re refining your operations, developing a new offer, or simply need clarity on what’s next, we’ll build a path that works for you—creating meaningful success on your terms.

HOPEFULLY I'VE REALLY PIQUED YOUR INTEREST

So, here's how we can work together

1

Book A VIP Day

Deep down, you know it’s time for more. More income, more ease, and more scalability without packing your calendar with non-stop 1:1 work.

That’s exactly what we’ll tackle in your VIP Strategy Day. This isn’t just about adding another offer—it’s about building a one-to-many offer suite that works for your business, your lifestyle, and your clients. We’ll take a deep dive into your strategy, systems, and support to make sure nothing is holding you back from launching and growing profitably.

By the end of our time together, you’ll walk away with a clear, custom 12-month roadmap to confidently move forward—knowing exactly what to do, when to do it, and how to make it happen. No more second-guessing or wondering if you’re “ready.” You’ll leave feeling focused, prepared, and excited about what’s next.

If you’re ready to scale with intention, let’s make it happen—your next level starts here.

2

Attend A Workshop

Building a business that gives you more freedom shouldn’t feel overwhelming—but when you’re stuck in the day-to-day of serving clients, it’s hard to see the bigger picture. 

This 2-day in-person workshop is your space to step away from the constant grind and focus on building a business that works for you, not the other way around. In a room with a small group of like-minded women, we’ll map out your one-to-many offer suite and identify the gaps in your business that could slow down your growth. You’ll get hands-on support, real-time feedback, and the clarity you need to move forward with confidence.

By the time you leave, you won’t just have ideas—you’ll have a fully mapped-out plan for the next 12 months, knowing exactly what needs to happen to launch and scale your offers. No more spinning your wheels or putting it off for “someday.” You’ll walk away feeling energized, clear, and ready to take action in a way that feels aligned and sustainable.

Spots are limited for this high-touch experience, so if you’re ready to create a business that supports you—without sacrificing your time and sanity—this is your chance. Let’s make it happen.

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HAVE YOU BEEN FEELING DISCONNECTED FROM YOUR BUSINESS LATELY?

TAKE MY FREE QUIZ!

Take this 90 second quiz to reveal your unique entrepreneurial DNA and receive a personalized prescription that will pinpoint your business strengths, diagnose your weaknesses and provide you with a simplified strategy that’ll allow you to streamline and scale.

STRATEGIC OFFER CREATION

Tired of guessing what to create next? Let’s put my visionary brain to work so you can build signature offers your clients will *love*. Together, we’ll make sure your offers are transformational, not just transactional.

BUSINESS OPERATIONS MAKEOVER

Your backend needs to be *sexy* and efficient. We’ll optimize your systems for ease and scalability, tackling everything from project management to client onboarding. Stop losing money and time to chaos—let’s build a smooth, high-functioning business machine.

DELEGATION & TEAM BUILDING

You don’t need a big team—just the right one. We’ll get strategic about hiring and delegation so you can focus on your zone of genius, knowing your business is supported.

INTENTIONAL PLANNING & STRATEGY

Imagine going from reactive to proactive. We’ll set clear goals, nail down timelines, and create action plans so you can confidently steer your business forward without second-guessing every move.

BOUNDARY SETTING FOR ALIGNMENT

Your time is precious. As the “Queen of Boundaries,” I’ll help you create and enforce structures that protect your energy, reduce stress, and keep your business from running your life.

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Map Your Way To A Better, More Aligned Business

You wanna be the CEO, right?! Well, as the CEO, it’s your responsibility to keep yourself and your team focused on your mission, vision, and goals. But, when you’re stuck treading water in your business, working completely out of alignment with your purpose, and managing a team that lacks direction… that focus is the first thing to fly out the window.

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BUSINESS OPERATIONS + LAUNCH STRATEGIST

HEY THERE! I'M LATOYA

Like many business owners, I am multifaceted. I offer high-touch support as well as entry-level education. But above all else, I am a nurturer whose focus is melding the efficiency of corporate structure with the freedom of working for yourself.

My business, Virtually4You serves as the intersection of where you are now, and where you want to be. Our services allow you to get there quickly, without sacrificing your time and energy. Working with us, you will get strategy and structure to help you grow, guidance on how to build a business that works with your lifestyle, and a virtual cheerleader (and sometimes therapist) for all aspects of your life and business.

Now, my mission is to help you create a business that feels like freedom, not just financial success.

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LATOYA WILLIAMSON

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Let’s make this the year you transform your business!

Your dream business is within reach—if you’re ready to roll up your sleeves and do the work, I’m ready to lead the way. It’s time to make growth purposeful—and let it serve you.

Meet Me On Instagram

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